Sports Authority appointed Ron Stoupa as executive vice president and chief marketing officer. In his new role, Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans to further build the Sports Authority brand.

“This extensive professional experience allows for a unique analytical and creative marketing perspective. We are thrilled to have Ron on board to lead our marketing efforts and help build the Sports Authority brand with new and existing customers.”

“Ron has more than 20 years of experience leading marketing strategies across a variety of retail industries,” said Michael E. Foss, chief executive officer of Sports Authority. “This extensive professional experience allows for a unique analytical and creative marketing perspective. We are thrilled to have Ron on board to lead our marketing efforts and help build the Sports Authority brand with new and existing customers."

Prior to joining Sports Authority, Stoupa served as chief marketing officer at Pep Boys, an auto parts and service retailer with more than 800 locations nationwide. In this role, he oversaw the repositioning of a brand that had been in place more than 90 years, and led all aspects of marketing, including strategy, CRM and creative. Prior to his time at Pep Boys, Stoupa held marketing positions at well-known organizations, such as Bass Pro Shops and Black & Decker.